Isaia Supports International Expansion with Toovia’s C3 Omni Channel Experience Platform
Brand’s adoption establishes foundation for sustainable growth across Isaia’s physical and digital channels with a single mobile application in North America and globallySunnyvale, Calif.—5.11.2015
Leading Italian luxury menswear fashion brand Isaia announced today the successful implementation of the new Toovia C3 Omni Channel Experience platform to support its expansion in United States. The brand also plans to roll out Toovia C3 to support its stores and ecommerce worldwide by the end of 2015.
Toovia C3 went live successfully on schedule for the 2015 opening of Beverly Hills (3,000 sq. ft.) and Madison Ave (5,000 sq. ft.). This, coupled with Isaia’s e-commerce launch, has allowed the brand to achieve its omni channel expansion. Its partnership with Toovia has allowed that to be a reality. Isaia deployed an integrated application on the iPad to support its core merchandising, pricing, Point of Sale, CRM, store inventory, operations, E-commerce and digital marketing.
“We have worked with many partners in the past but none that provide the strategic value-add that Toovia provides. They are a valued partner to our business,” said James Shay, President US Operations, Isaia. “Toovia’s C3 platform helps to ensure that our technology investment evolves with our business to support our growth strategy and helps us meet the evolving expectations of our discerning customers. Whether the purchase experience starts online, via email or at the store, the customer has a multitude of options as to how they may want to move through the purchasing journey with the brand.”
Isaia has been recognized throughout the fashion industry and menswear as a pioneer. Using technology in its stores and online, Isaia delivers a highly relevant and personalized experience that enables its sales associates and customers to shop on their terms, across channels. Moving to Toovia C3 Omni Channel Experience platform, and doing so with an approach that brings all it’s data together, and with a look and feel that is bespoke to the brand, enables Isaia to establish a technology backbone that lowers total cost of ownership across its IT systems.
“By rolling out Toovia C3 in conjunction with the global expansion, we are able to fully evaluate and understand the impact of owning all our data on one platform,” said Shay. “As we put the Toovia C3 platform in place across the business, we are positioned to take immediate advantage of serving our customers seamlessly between the physical and digital worlds” At the core of this idea is the use of content and Italian art to enhance the Isaia brand experience across all channels.
“Isaia is a marquee customer and we appreciate the opportunity to support the company as it continues its growth path and serves customers in new markets,” said Puneet Arora, CEO & Founder, Toovia. “Toovia is committed to continuing to provide luxury lifestyle brands and retailers with the latest technology to enable delivery of both commerce and content anywhere to inform, engage and transact with this new global tech-savvy consumer. By putting in place our Omni Channel Experience platform, Isaia captures the best practices and rich retail functionality and insights inherent in this mobile application while benefiting from our ongoing investment in putting together an A+ team to create a seamlessly integrated multichannel brand experience that will genuinely be a game-changer in the world of Fashion Technology”